Consider this an intro to a new media blog, one that will hopefully go a bit behind the daily headlines, provide some perspective on the issues roiling around today, and perhaps a bit of outlook for the future. Plus a look at what is and what is not working as everyone tries a hand at experimentation and innovation, seeking answers to the issues confronting the industry. 

The author is John Reetz, a former editor and reporter, who has spent the last decade on the digital side of the business.

Stay tuned for more to come.