Posts Tagged Newspapers
Two news sites to watch
Posted by jareetz in Digital, Newspapers, Radio, Television on November 6th, 2009
Everyone knows that media sites - particularly newspapers - are struggling mightily to find the right Internet business model, one that will sustain them as print continues to decline and digital becomes more important and no longer viewed as an interesting appendage, as it has been by too many in the recent past.
Anyone who cares about the value and integrity of news and its importance to our everyday life is pulling for each newspaper, television station and radio station to figure it out. Not all will. And at those who don’t, the “cut-expenses-until-we’re-profitable” model won’t work, because there will be nothing left to cut.
It will take more than a sharp budget knife to succeed.
While we are rooting with vigor for media sites to find that elusive model, keep an eye on these guys: www.sdnn.com and www.texastribune.org .
The first one - ww.sdnn.com - is San Diego News Network.
Take a look. It looks feels and acts like a “traditional” news site (whatever that means these days), but if you spend more than a minute there - and you should spend many minutes there if you’re interested in the future of local digital news - you will be satisfied with not only its completeness, but its fun feel, and its very, very community-centric approach. For an example, navigate to The Good Squad on their site.
The San Diego site was the first of an ambitious rollout plan. The second site is www.swrnn.com. It just launched, covering Southwest Riverside, California. Next is Orange County.
The goal is news sites in 40 U.S. and Canadian cities over the next 30 months.
The local news network sites reside under the U.S. Local News Network banner, a company founded by local technology entrepreneur Neil Senturia. He has built a strong staff, including President Chris Jennewein, a long-time newspaper-focused digital expert who has been in digital so long he could argue with Al Gore that HE actually invented the Internet.
Even if you’re not interested in San Diego, their site is worth watching.
Same for the Austin-based site, The Texas Tribune.
The site is a non-profit, doesn’t accept ads and exists on the support of donations and sponsors.
It’s run by former Texas Monthly editor Evan Smith, with backing from venture capitalist John Thornton.
It’s a political journalist’s dream site, loaded with serious articles and insight into the game of Texas politics. In a state with a rich and storied, and sometimes sordid, political tradition, it’s got the right topic to cover.
Time will tell on both.
But in a traditional news environment that has focused on regurgitating print for so many years, these sites may have something to teach others.
Let’s take a look at the Fast Flip side
Posted by jareetz in Digital, Newspapers, Technology on September 16th, 2009
Sometimes the road to new habits and new technology is littered with temporary bridges and make-do paths, products with a very important but very short shelf-life, and products that fill a gap until a better idea comes along.
Is Google Fast Flip one of these, or is it the start of something much bigger?
In a media industry that focuses on every piece of info, trivial or not, press coverage of Fast Flip the last few days has been middle of the road, respectable but not overwhelming.
The New York Times wrapped up Fast Flip nicely in its article. PC World and Mashable provided similar coverage.
Google’s Fast Flip is basically just a new way to view the news. Google has 39 partners, including The New York Times, The Washington Post, BBC, Cosmopolitan and Harper’s Bazaar.
Give it a try. Click on an article and flip through the article, a la traditional media. There are ads on the pages, and it’s a revenue share with the partners.
Maybe it’s a short-term play, has a comfort level for some and bridges the gap for others. Maybe it’s a keeper.
And maybe - just maybe - it doesn’t need a lot of analyzing. It’s just another way to read, and whenever that happens, it’s good.
Also, not a bad thing that Google and traditional media found a way to work together.
Ask yourself, what would Dan do?
Posted by jareetz in Digital, Industry, Newspapers on August 29th, 2009
Like a modern-day Rip Van Winkle, my friend Dan last month walked back into the publisher’s office he once occupied at a medium-size Texas newspaper.
He hasn’t been asleep in the Catskills the last four years. He’s been on his motorcycle cruising past the Tetons, hurtling across the desert. He was at his ranch home off Galleywinter Lane (it’s a Texas country song, too), calling his Longhorns to the fence line the way you or I would call the dogs to the back door.
He left four years ago because it was the right thing to do; he came back last month because it was the right thing to do.
His other retired publisher friends said he was crazy, but no more than normal. He’s just glad to be back in the saddle again (on a temporary basis), helping a friend who bought the paper transition it from its former corporate ownership to local ownership once again.
A lot has happened in the four years since he left. Papers have died, others moved to online only, staffing has shrunk. Grabbing a big ad contract is about as easy as chasing down a tumbleweed on the prairie west of his ranch.
Dan and I, and those on his management team, worked closely together in a different lifetime, not that long ago. Through the years, I visited his paper 30-plus times, and it was always a place you’d want to be. Real people. Doers, not talkers. No pretense or preening or posing. Just get it done, and get it done right.
So it’s been natural to pick up the conversation, to be there when he wants to chat, and bounce ideas off of each other on the transition and newspapering in general. He knows he missed four years, so wonders if he ’s missed something of value, or lost touch. Nah. In fact, most of us in the business would agree that if four years had to disappear, those would be at the top of the list.
As I said in one of our emails: “…being out of the business and coming back in and taking a fresh look is probably just what is needed right now there, and in about a thousand other newspapers these days.”
Which raises the question: As newspapers and media companies rebuild, will they learn from history, repeat old mistakes, strike out in bold new ways, stick to comfortable paths?
Every newspaper is different, and every financial sheet is different so one size doesn’t fit all. Some weathered the downturn better than others; some did worse than their counterparts. So, one size doesn’t fit all.
But there must be some truisms that work for the “new” newspaper industry, and I asked myself: What would Dan do?
• Protect local news, on the Web and in print. It’s the main thing a paper has going for it; if coverage dies, the paper follows.
• Maintain church and state, but treat ad people with the same ranking and respect that newsrooms receive.
• To repeat a Web-ism popular after the first bubble burst, don’t do something just because you can. What’s the business reason for adding this feature, or that Web tool? Sometimes it’s just for quality reasons, and that is a valid business reason, too.
• Avoid ill-defined jobs with no real or obvious contribution to quality or revenue. They sprouted as newspapers got intrigued with the Web about a decade ago, and many have disappeared in the cutbacks. But be cautious in adding jobs that don’t directly increase revenue or improve quality.
• Ban 65-page PowerPoint presentations, whether done under the guise of Business Intelligence, knowledge sharing or whatever. Instead of a 65-slide PowerPoint, how about a shorter, simpler game plan where something is actually DONE, other than watching a PowerPoint.
• Follow up. Ever attend a meeting where plans that rival the Normandy invasion were unfurled for senior management? Whatever happens to those plans? Anything concrete, like revenue?
• Make everyone a part of the solution; employees will actually love this. More stake in the outcome; contributions and ideas gladly accepted.
• Make everyone accountable. Ad salespeople have goals to meet. Newsrooms have pages to fill, and ethics and editing guidelines to follow. Are there standards and goals for others? Marketing, product, business development? Tangible, measurable goals? Again, employees will like it, because their voice is heard, and they also know that everyone is working to the goal, and no one is along for the ride.
• Look at a vendor relationship as a partnership. You are buying a product, but you are also buying a relationship, customer service and responsiveness. Do your vendors return your calls promply, or at all? Remember, you are the customer.
• Avoid the bureaucratic padding that grew like moss under a rock at some big papers over the last decade. Maybe a “director” is more hands-on, and you don’t have a “deputy director” or a “manager” in the structure, unless you have a heckuva large role, department or function.
• Media groups and big papers should consider modeling their operations like small to medium size newspapers. This doesn’t mean quality suffers; we can all name plenty of smaller papers that we think perform better than some bigger papers, quality-wise. What does this mean: hold meetings as needed, but stick to the point, and make decisions. Don’t allow internal turf battles and kingdom-building; it’s all about the paper and its mission, and survival, not the individual. Respect your community and be involved; don’t talk down to your readers. Build a community of ideas with your readers; not all knowledge sprouts from the newspaper, so find a way to truly, not superficially, engage readers. This requires work.
Does this solve everything? No way, but I’m guessing that these are some of the things Dan would do. For starters.
The cost of staying in business
Posted by jareetz in Digital, Industry, Newspapers on August 15th, 2009

Henry Grady statue in downtown Atlanta
Because big city newspapers have history behind them, they also generally have real estate of high value. That’s particularly true for the papers that have been around a while.
Many sit on valuable downtown property. Some have classic historic buildings. Some have modern-era concrete and glass boxes, many looking dingy because the pressure washer budget item was the first and easiest thing to cut.
Over the past year many newspaper buildings have gone on the market. Most notable is the architectural gem that serves as The New York Times building. It’s spectacular inside and out, though a bit unnerving when you’re walking through the interior, and the energy-efficient blinds open and close on their own, reacting to heat or sunlight or a small man behind the curtain pulling the strings.
Last time I was there, when that happened in a stairwell with no one else around, I felt a bit like Dave in the movie 2001, and expected to hear HAL ask of me: “Just what do you think you’re doing, Dave?”
In the street level glass-enclosed atrium, the silvery birch trees, surrounded by moss, are relaxing and stunning. But you just have to wonder, like we wonder about the newspaper industry every day, can they survive, and what will they look like five years from now if they do?
The Times sold a portion of its building earlier this year, and leased it back, trying to help cover loss of ad revenue.
So it came as no surprise last week when another big city newspaper, The Atlanta Journal-Constitution, announced (after the Atlanta Business Chronicle first reported it) that it is considering moving out of its downtown location, and out of the city limits. A decision will be announced in a few weeks.
The move makes sense. It’s a superb location, and when the real estate market rebounds, could bring a nice price and be a prime location for a hotel or other large facility, close to Centennial Park, Phillips Arena, CNN and Five Points.
And while the move makes sense, you just have to hate it, because it’s one more signal of the changing landscape.
The building itself, an early 70s creation, is no historic treasure. But The Atlanta Journal (founded 1883) and The Atlanta Constitution (founded 1868), once separate newspapers, once under separate ownership, do have a long history in downtown Atlanta.
I spent 22 years in that building. The first six at The Atlanta Journal, located then on the sixth floor of the 72 Marietta St. building. The Atlanta Constitution was on the 8th floor. In six years there (first time around before I left to buy and run my own small weekly), I never sat foot on the Con’s 8th floor, though I did sneak into their computer system (allegedly a firing offense) a few times. Competition was fierce, and you didn’t dare step onto the competitor’s floor.
Journal folks always took pride in knowing that as afternoon papers elsewhere died in the 70s and 80s, The Journal lived on. In fact, it took Elvis ’s death on the Con cycle to finally let the morning paper ease ahead of the afternoon paper in circulation.
The Journal owned the classic slogan: Covers Dixie Like the Dew, and those of us working there were fiercely proud and lived to cover Dixie like the dew. The reporters and editors on the Constitution, I am sure, felt they were the best, but they were saddled with not only a fanatical crew at The Journal but a weak masthead slogan (”The South’s Standard Newspaper,” if I recall correctly. Can’t find it on the Web because likely no one wants to remember it.)
There were many fond memories. Herb, my boss, legal pad in hand, walking over at 6:55 a.m., 35 minutes before deadline for the second edition of the day. We had six editions daily, truly amazing. Herb’s greeting: “Bud, we got three dead in Telfair County. Need 6 graphs for the Early. That’s all I know. Get on it, Bud.” ”Bud” wasn’t my name then; that’s what Herb called all the guys. All the young ladies were “Gal,” until one day one young lady told him differently. Thirty-five minutes to find the sheriff, get him to talk to you, or find a deputy if he’s not around, hoping somebody would answer the radio call (remember, no cell phones then). Write it, get it edited, and sent off to the copy desk. We always did it, for the readers, and for The Journal.
Other times you could feel the power of a newspaper, like on Thanksgving Eve, when the paper was bursting at the seams with ads and editorial. On my second stint there, in the 90s, when I was in newsroom management, I’d go to the pressroom to wait for the all-critical press start of the biggest paper of the year. We felt like every second counted, though in reality it was “only” every minute that counted. If it didn’t start on time, and if it was editorial’s fault, I’d answer why. So I liked to be present. I’d stand squarely in a spot I determined was exactly in the middle between those four massive TKS presses. I planted my feet on the steel planking (second floor level, presses still rising several floors to the high roof), waiting for all four presses to crank up and be in sync. Every press unit was in use, the only day of the year that happened. There was a steady thrumming, a building of both pressure and sound, the steel planking trembling under my feet, then the papers rushing out through the folders, hooking up to the Ferag system, circling around the roof, headed to the mailroom upstairs. That’s one meaning of power of the press.
Then there was the Olympics. Am amazing period of collaboration and teamwork. I wonder sometimes how today’s paper would pull off covering an in-town Olympics, probably the same way people wonder if we’ll be able to fly to the moon again as easily as we seemed to do forty years ago.
It was one end, and beginning of another march to another ending, in November 2001 when The Journal was closed. The slogan on the last day: “Covered Dixie Like The Dew.”
Fond memories, but that was then, and now is now.
So I will respectfully disagree with my AJC friends (some current employees, some former employees) on Facebook mourning the likely move. (Feelings are mixed, it seems.)
Though I hate it, a move is so economically logical, it’s a must-do.
And anywhere a paper can apply economic logic, a commodity seemingly in short supply in recent years, do so.
It’s a shame it came to this.
But remember, the soul of a paper is not built around brick and mortar, presses or digital, whether the building is downtown or located in Jasper, Georgia.
The soul comes from its people, its writers, its heritage, what the paper stands for, how it includes the community. It doesn’t come from jingles or marketing slogans. If readers don’t like the paper and truly connect with those who run it, it will become very easy to find a nice cozy location elsewhere.
Those who helped make The Journal and The Constitution what they were a few years back would likely be aghast. I can visualize Celestine Sibley’s response to a move, and can hear Lewis Grizzard grousing over it.
And Margaret Mitchell and Ralph McGill likely wouldn’t be pleased.
And of course, Henry Grady, the editor of The Constitution and spokesman for the New South in the years after the Civil War, would have hated to depart the heart of the city.
But they all would likely say, do it. Save some money. Save the paper. But first, make sure you save your readers, make them want to read you. Don’t talk down to them. Respect them, and give them a good paper.
If the paper does move out of downtown, that means that Henry Grady’s statue, a few paces from the newspaper, will be all alone.
And what of the little-known tradition of the Constitution editor firing the paper’s little black cannon at the base of Grady’s statue, on election night whenever a Democrat is elected President?
That, too, gone with the wind.
A light at the end of the tunnel?
Posted by jareetz in Digital, Industry, Newspapers on August 10th, 2009
Or is that a train loaded with unused newsprint rushing full speed ahead at us?
Three promising signs indicate that possibly, maybe, perhaps the newspaper industry is finally starting to break free from the bottom, where it has been mired for many, many months.
Those signs:
1. The New York Times reports that The Seattle Times, the city’s surviving newspaper after the rival Post-Intelligencer closed its print operation several months ago, is in black ink. With the P-I’s closing, The Times circulation jumped 30 percent, from 200,000 to 260,000, in June. And at the P-I, a Web-only operation now, owner Hearst says things are going better than expected, with audience and revenue better than forecast.
2. Gordon Borrell, a long-time observer of the newspaper industry and head of Borrell Associates, is forecasting a “mild rebound” for local newspapers in 2010, perhaps a 2.4 percent increase in advertising. Borrell reports that smaller newspapers “are firmly entrenched in their niche of providing rich local content that people seem to prefer in print – rather than screen – format.” That matches the thinking in corporate conference rooms three years ago when the bottom started to fall out. Then the only solace was a belief that at least the small to medium size newspapers would weather the building storm. Borrell suggested we all might want to remember his forecast and take a look one year from today.
Good stuff, but not yet time to uncork the champagne bottle.
Newspapers face a very tough road, and so far the attempts at righting the ship have come mostly from slash and burn cost-cutting over the last 12 months. Not much room or time to innovate or invent “the new model.”
But now newspapers are in Phase 2: trying to publish a quality print product, while moving forward on the digital front and trying to woo advertisers back.
Any one of those alone is a tall order in good times; an amazing challenge when staff ranks are depleted and morale is down.
But as Yogi Berra and Lenny Kravitz agree, “It ain’t over till it’s over.”
And these three reports seem to indicate it ain’t over.
As a pal/editor at the Palm Beach Post says: Onward.
It’s the content, mister
Posted by jareetz in Digital, Industry, Newspapers on August 3rd, 2009
Bill Robinson - writer extraordinaire, the man who dubbed Richard Petty “The King,” the man who once rolled a flat tire into the office to save his job - died last month in Alabama.
What does that have to do with this blog’s normal topic, digital news and trends? Nothing and everything. More on that later.
I, and a bunch of other now-
departed reporters and editors, spent some time with Bill (I called him Robbie then, but he also went by Billy Bob or Bill) at The Atlanta Journal (it really did “Cover Dixie Like the Dew,” like it said on the masthead) a good many years ago.
Robbie was a true gentleman, but also a true character in an era when there was no shortage of characters in newsrooms. This was a time when it was normal for your city editor to scream across the room, “John, come up here and tell me why we ought to run this piece of xxxx.” It was rough and tumble, take a lickin’ and keep on tickin’. Robbie, and the rest of us, kept on tickin’.
Sometimes he was late for work. One day his boss laid down the law: next time you’re late you’re fired. No doubt it’d be a quick and merciless firing; the HR folks back then didn’t even know where the newsroom was, much less get involved in its inner workings. One day soon, Bill doesn’t show up at his start time; the clock ticks on. The elevator door opens and Robbie comes out, rolling a flat tire: “I swear guys I had a flat tire. Here it is.” He made it for another day.
So back to the question: what does the death of a true wordsmith have to do with the industry today, the digital environment we’re in?
Robbie probably never heard of audience bifurcation, and he would have thought a “personal brand” was something only Texans had.
I doubt he ever gave a PowerPoint presentation about what he was going to do; he just did it. I doubt he ever worked a room in the insincere way of so many digi-jorno wanna-bes, halfway talking while glancing around for someone more important to latch onto. He was as sincere as they come.
What Robbie brought to the table was a reminder that content is still what it’s all about, that words can make a difference, that they can paint a picture, they can make you cry, or rejoice.
In a nice obit in the last newspaper where he worked, the Opelika-Auburn News, colleagues from years past talked about his sincerity, his genuineness, his appreciation for good reporting.
One of the writers recalled one of Robbie’s famous leads from his NASCAR reporting days, when he wrote that a car won by “running flat out, belly to the ground, chasing a hurrying sundown.”
Read that lead and tell me words don’t matter. Read that lead and tell me content isn’t important.
Thanks, Robbie, for reminding us.
Newspapers: Time to act
Posted by jareetz in Digital, Industry, Newspapers on July 23rd, 2009
I’ve never been in a boat with a cracked hull, watching it fill with water, bailing with an old milk jug. And planning my next ’round the world cruise.
But that’s what it feels like today in the world of newspapers.
There’s a leak in the boat, the water line inside rises as the hull dips to meet the water level outside. But it’s time to think, well, what do we do next year.
Hit by the double whammy of a sinking national economy and changing readership habits, newspapers - the institution - are in a sink or swim situation.
But the dilemma is you can’t just work to survive today’s disaster. If that’s your goal, you won’t. Competition is too tough, technology and product move too quickly. If you take a deep breath, you’ve lost the moment.
But with water rushing in, it’s pretty logical to take that deep breath before figuring out the rescue scenario.
A paralysis can set in and that water quickly and quietly filling the boat looks so serene and peaceful as it gurgles your way.
But ultimately it pulls you down.
Newspapers have to shake the paralysis and do “something” - anything - different online.
For all the talk about speed and flexibility, some newspapers still move at the old pace. Lots of meetings, over-planning, slow decision-making. That’s not so much a criticism as a reflection on a long history of careful thought and process, when the balance sheet was different.
Now it’s time to move; the world has changed.
So, in that sense, it was good to see that The New York Times is in the midst of a survey with their valuable print readers, trying to figure out if there is any type of pay online model that could work.
One scenario is $5 a month, half that for print subscribers. Looks like one option is to put some areas behind a paid wall. No scenario calls for blocking off all content.
The idea of paid content online is odious. But perhaps there’s a way that allows portions to go paid, other portions to remain free.
“And that’s the way it is, Mr. Cronkite.”
Posted by jareetz in Industry, Newspapers, Television on July 21st, 2009

Cronkite, at a student journalist party at the University of Texas-Austin, 1974.
For 19 years, he anchored the CBS Evening News, giving us the daily signature: “And that’s the way it is…”
But he gave us so much more.
Certainly the premier journalist of his time, he not only recorded and reported the world-changing news of the day - the Kennedy assassination, the moon landing - but he helped change history. His thoughts on Vietnam reportedly helped sway Lyndon Johnson against running for reelection, and his interview with Egyptian President Anwar Sadat nudged him to make his historic visit to Israel.
But, again, he gave us so much more.
Integrity. Compassion. Sincerity.
Not the fake compassion on today’s newscasts. Not the loud braying that accompanies so much of today’s tv reporting.
When he stopped reading the script, took off his thick dark-rimmed glasses and looked into the camera to talk with you, he spoke so much louder than those today who yell, but their words carry the weight of a whisper.
And let’s not forget that he was a genuine kind of guy.
Cronkite went to the University of Texas, and when he was CBS anchor, he was frequently on campus and recognized for his journalistic successes. There, he was one of the guys. In the 70s, when those of us managing the student paper, The Daily Texan, were in a legal battle with the Board of Regents over free press issues, he signed our petition, wrote the Regents and showed up one day to support us. We lost, but at least he was on our side.
Mark Sims, a friend and now at the Los Angeles Times, saw Cronkite at the j-school in 1974 and invited him to a party at his apartment.
To everyone’s surprise, Cronkite showed up, hung around several hours, talking, visiting and drinking with the students.
Mark told The Daily Texan after Cronkite’s death:
“He represented good values and perhaps morals,” Sims said. “Perhaps it’s generational, but sadly much of that is missing today.”
Mark kept Cronkite’s whiskey glass for many years.
“I no longer have the glass that Walter drank from,” he said. “However, even better, I have memories of a caring gentleman.”
The need for speed
Posted by jareetz in Industry, Newspapers, Radio, Television on June 18th, 2009
What’s your school of thought when it comes to publishing systems - newspapers, radio, TV, whatever - and speed to market? Make it perfect, dot every i, cross every t…spend a couple years. Or get a good one in quickly and grow it, as needs grow?
Okay, you’re thinking this is not exciting, and why do I care? But you’re wrong. Almost everything digital revolves around a “publishing system” of sorts. You’ve got a thought for your Facebook page, but you have to publish it, so how it functions, the interface, the speed, the ease of use make all the difference. Same for this blog. Same for Twitter. Slow and cumbersome, you waste time, and perhaps don’t use as often as you would otherwise.
Same stands for the media and publishing system decisions. Only it’s almost a life or death call now, since so many companies teeter on the edge financially, and finding cash to buy systems, and reinvent their operations, and pay the bills, too, is a challenge these days.
It also has everything to do with how a media company organizes itself for this century, not the last. Is the staff (now, much smaller than two years ago) integrated into publishing to all devices, all output methods, or it it split apart, one little group doing this, another doing that? A bunch of separate fiefdoms. Is everyone focused on the content, or the publishing system?
There are already almost too many minefields to navigate. Doesn’t it seem logical - regardless of the name brand - to work to integrate widely across the editorial team, do it right, but know that you keep building it and growing the system as needs change.
But whatever happens, do it quickly. As the industry reinvents, there’s a true need for speed, flexibility and ease of use. It’s simple.
A year from now …
Posted by jareetz in Digital, Industry, Newspapers, Radio, Television on June 16th, 2009
…. will today’s dirge on “the death of newspapers as we know them” be replaced by “the death of radio as we know it,” and “the death of TV as we know it”?
Probably not so directly said - because TV and radio won’t provide as much “ink” to their financial woes as newspapers have in the last 24 months. But it is clearly reinvention time - not to mention redefinition time - for all mass media, not just newspapers.
There’s a decent case to make that TV and radio today are where newspapers were just a few years ago: fretting about the future, but believing and hoping the bottom wouldn’t drop out.
Newspapers had an extra hit to push them along: an over-the-cliff national economy, plus some investments that turned sour.
But all three - newspapers, radio and TV - face the same reality of dramatically changing reader/viewer habits. Newspapers just got a head start, but it’s a good bet many TV and radio companies will follow the same path.
Consider:
1. In smaller radio markets - below the top 50 -ad revenue fell 6.6 percent last year, but around 9 percent in larger markets. Sounds like a repeat of the minimally consoling conversations in newspaper board rooms two years ago that at least the smaller papers are doing okay.
2. With hundreds of channels in place today, and Internet distribution of content just starting to take hold in a big way, what does the future hold for local television stations? Pretty good bet that sorting this out will be as complicating, or moreso, than sorting out today’s newspaper issues.
The good news is TV and radio execs can study newspapers’ attempts to dig out, and reinvent.
But reinvention needs to get started, or it will be a very large hole - as newspaper companies can attest.
First step: think of each TV, radio and newspaper as an information and content business. Not a print or broadcast business.
And those remaining companies that view digital as a nice marketing tool or side business best review the focus, and seize the opportunity. Before others in their market do.
More later.